The local farmers’ market has it all as a major attraction to the downtown area. That was the conclusion of a research project by the UNBC School of Environmental Planning.
The study found the popular market attracts thousands of residents and contributes to the local economy.
The research was completed by professor David Connell who worked with a group of students to survey visitors to the market in September. More than 600 people participated in the survey. The findings “illustrate the importance of the farmers’ market,” he said.
The survey found that 70 per cent of respondents come downtown because of the farmer’s market, 50 per cent come to the market regularly, usually two or three times per month, 60 per cent would like year-round access at an indoor location and 25 per cent would like to see no changes to the market.
“On a day with pleasant weather, the farmers market here can attract about 2,200 people – that’s significant. Few farmers markets collect the data required to make effective changes and improvements.”
Dr. Connell said he hoped to study the economic impact in more detail next year, including the indirect impact of what people spend at other stores while they’re downtown for the market.
The final report is available online at www.unbc.ca/planning/news