The Prince George Downtown Improvement Association (DBIA) today announced the appointment of Carla Johnston as executive director.
Johnston brings more than18 years of communications, marketing and business administration to the position.
“We are very excited to have Carla taking the reins of our association in the newly formed role of executive director,” said Rod Holmes, board president, in a press release. “In addition to her excellent credentials for communications and business development, she has demonstrated a clear passion for the organization while serving as a volunteer on our board for the last two-and-a-half years.”
Born and raised in Prince George, Johnston returned to her hometown in 2010 to accept a position with the BID Group of Companies, one of North America’s largest manufacturers of sawmill equipment. Before returning to Prince George she was communications manager for Houle Electric (Burnaby). Prior to this, Johnston spent 10 years in Vancouver’s high-tech sector designing and implementing communications programs for technology start-ups and turnarounds.
She has a communications degree from Simon Fraser University and a marketing communications diploma from BCIT.
Johnston will officially assume her new role on November 6.
The Prince George Downtown Business Improvement Association exists to serve its members – the downtown Prince George business and property owners. The goals of the association are to increase traffic to and spending in the downtown as well as attract new business development through beautification, events and promotions, increased safety and support for related government policies and initiatives.