The Gateway Business Improvement Area (BIA) has just concluded another phase in their branding project aimed at further enhancing the area along Highway 16 and Victoria Street. Uniquely crafted street sign markers have replaced the standard city signs. making Gateway an even greater place to work and live.
Gateway BIA president John Enemark says completion of the latest phase is a big step.
“We’re thrilled with the support and encouragement we’ve received from the many businesses that are involved in our association,” said Enemark. “This project is another great example of the civic pride that builds when you make an effort to improve the appearance of an area.”
The latest investment builds on the success the BIA has had by reinvesting the majority of its funds into beautification projects such as the development of the Gateway Park at 17th and Victoria. The park includes a dynamic mural on the side of the Connaught Youth Centre.
Over the past decade, area businesses (currently there are about 20) in the Gateway BIA have contributed over $1.5 million to improve the physical appearance of their neighborhood. The many improvements completed to date provide benefits for both citizens and tourists, says Enemark. The Gateway actually extends from 17th Avenue to 20th Avenue along Victoria Street and from Oak Street and 20th Avenue to the new pedestrian underpass on Highway 16 and features inviting benches, mature trees, flower gardens and decorative streetlights.
The next major project the Gateway BIA will be working on is redesigning the traffic island at Victoria Street and 20th Avenue to complement the existing flower garden.